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Business Communication Services (BCS)

111 S. Wacker Drive
Chicago, IL 60606-4301
P: 1.888.831.9500

Insurance

PROBLEM:
This company is one of the U.S.'s top five providers of life insurance policies, annuities, mutual funds, and other investments. They had been a long-time customer of RR Donnelley, relying on us for forms and forms management.

The Gramm-Leach-Bliley law, passed in November 2000, imposed three main requirements that all financial institutions had to communicate to all of their customers within six months:

Initial notices to customers about their privacy policies, describing the conditions
Annual notices of their privacy policies to their current customers
A reasonable method for consumers to "opt-out" of disclosures to nonaffiliated third parties

The company wanted to combine this new mailing with an existing annual envelope package mailing containing a generic letter and an annual policy brochure. The following factors were concerns:

Producing and mailing 4.5 million mail pieces within 90 days
Managing opt-out response cards, not included in the existing mailing
Personalizing the letter (the previous communication was generic)
Managing an annual, personalized communication
Selecting a sole source service provider to streamline the production process

SOLUTION:
RR Donnelley Business Communication Services (BCS) provided a sole source solution that includes the following services:

Printing the shells
Ink-jet imaging the letter and response cards on the pre-printed shells
Programming and imaging a barcode on the response card that contains the recipient's personal information such as name and address to streamline back-end processing
Inserting a personalized letter, a generic letter, an annual policy holder brochure, and a BRE into a 6-inch x 9-inch envelope
Managing the responses as part of a sole source solution (including opening and scanning the responses, and providing an electronic file back to the customer)
Managing postal requirements (including establishing a P.O. Box for responses, attaining mailing permits, and determining the list processing requirements to maximize postal discounts)

The BCS group produced and mailed 4.5 million envelope packages within 90 days.

RETURN ON INVESTMENT:
Working closely with the customer to finalize the mailing format, we also set the plan for related additional mailings estimated at 400,000 pieces.

BCS' sole source solution, production capacity, and ability to manage the responses for this mailing differentiated them from other vendors and helped the customer comply with a federal regulation in a timely, flexible, customized manner. BCS makes client contacts more profitable using precision, speed and impact.

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