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RR Donnelley Business Communication Services (BCS) recently sponsored the Telestrategies Billing Output conference in Orlando, Florida. This event brings together the top Telecom companies to discuss topics related to the creation and distribution of billing statements. As a leader in outsourced transactional documents, BCS' focus during the show was on two of the most important opportunities facing Telecom billers:
Effective design, and
The migration to color.
Along with our content design partner, Simplified Communications, BCS showed how transactional document owners should think more like direct mailers . . . using measurement techniques to guide content and design choices. For those times when the addition of color can add impact to the document, we described our vision of how to use color in a way that is both meaningful and cost effective for transactional documents.